Personalised marketing and visibility support for business owners over 50 who are ready to become easier to find, trust and buy from.
You’ve got experience, knowledge and something valuable to offer.
But if your online presence feels unclear, inconsistent or a bit like it was assembled in a mild panic, you’re not alone.
My one-to-one coaching is designed to help you turn what you already know into clear messaging, confident visibility and a practical online presence that supports your business.
This is not about becoming an influencer, it's about becoming easier to understand, easier to trust and easier to choose.
Choose the level of support that fits where you are now
Some people need a focused strategy session to untangle one area and get moving again.
Others need a more structured journey, with support across their message, platforms, content, confidence and consistency.
That’s why there are two ways to work with me one-to-one.
This is ideal if you know something needs fixing, but you’re not sure what to prioritise first.
Maybe your Instagram bio doesn’t explain what you do. Maybe your content feels random. Maybe your website, social media and offer are just not joining up. Maybe you’re simply tired of staring at the screen thinking, “I should really sort this out.”
In this session, we’ll look at your business, your message and your current online presence, then cut through the noise together.
This is for you if:
you want personalised advice without committing to a longer programme
you need clarity on your message, bio, content or offer
you want someone experienced to look at what you’re doing and tell you what to fix first
you’ve been overthinking your online presence and need a practical plan
you want a confidence boost and clear direction
What's included:
90-minute one-to-one video call
pre session review of your current online presence
personalised guidance on your message, visibility and content
clear recommendations on what to fix first
practical action plan you can implement straight away
recording of the session
Best for:
A focused reset, a confidence boost and some clear next steps
The SHINE Programme is for you if you don’t just want a quick fix. You want proper support to clarify your message, understand your audience, improve your visibility and build an online presence that finally feels like you.
Across five sessions, we work through the core areas that make your marketing feel easier, clearer and more effective.
This is where we move from “I know I need to show up online” to “I know what I’m saying, who I’m saying it to, where I’m showing up and why it matters.”
This is for you if:
you’re building a business, offer or new direction in your second act
you feel unclear about how to talk about what you do
you want a stronger online presence but do not know where to start
your content feels scattered or inconsistent
you want personal support, accountability and expert guidance
you’re ready to stop dabbling and build something more intentional
What’s included:
5 x one-to-one 90 minute coaching sessions
personalised review of your online presence
support to clarify your offer, message and audience
platform and content strategy tailored to you
practical action steps between sessions
session recordings
resources, prompts and templates to support implementation
clear final action plan to keep momentum going
Best for:
A deeper transformation from scattered, unsure and inconsistent to clear, confident and credible online.
The SHINE Programme follows my five-part framework for turning your experience into a clearer, more confident online presence.
S — Set Up & Stand Out
We review your current online presence and make sure the basics are doing their job, from your profiles and bio to your website, visuals and first impression.
H — Hone Your Message
We clarify what you do, who you help and why it matters, so your words stop sounding vague and start connecting with the right people.
I — Identify Your Content & Platforms
We choose the platforms and content themes that make sense for your business, audience and energy, without trying to be everywhere.
N — Nurture With Strategy
We build a simple approach to staying visible, building trust and keeping in touch, so your audience doesn’t forget you exist five minutes after seeing one post.
E — Elevate Your Presence
We bring your experience, story and authority into your content, so you become more recognisable, more credible and easier to choose.


Choose the route that fits where you are now.
If you want focused help with one area, book a Second Act Strategy Session.
If you want deeper support across your message, content, confidence and online presence, apply for the SHINE Programme.
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